om siduri

Biography

Siduri Poli is a Swedish entrepreneur, investor, board member and author with a background in digital innovation. She has become known as one of Sweden's leading voices in the tech sector, especially when it comes to promoting gender equality and diversity within the industry.

Poli has been involved in a number of initiatives and projects with the aim of increasing the representation of women and minorities in the field of technology. She is the founder of Changers Hub, a platform that offers young people from underrepresented backgrounds the opportunity to engage in tech and innovation.

Her work has earned her recognition both within Sweden and internationally, most recent in the White House, and she has often been quoted in the media regarding issues of gender equality, technology and entrepreneurship.

Poli is the author of the book “Hur du lyckas i en vit värld” (“How to make it in a white world”). A guide on how to make it as an underdog and a minority based on Siduri’s own experiences. The book is released with Sweden’s biggest book publisher Bonnier.

She is investing in early-stage startups thru her own investment company Mother Ventures (Northe, Melon, AVA Stories, Petli, Freshsound, etc) and in late-stage companies thru Society Uncapped, her own angel network (X Shore, Estrid etc). She is also a board member of the swedish state's investment company Saminvest AB managing six billion sek.

Siduri is an international Keynote speaker who has delivered two TEDx-talks.

Siduri has been awarded to Future's Most Powerful by TCO, Digital Inspirer of The Year by IDG and CIO Sweden, Super Talent of the Year by Veckans Affärer, Future Promise of The Year by Marknadsföreningen, Super Communicator of The Year by Resumé, among others.

start-up career

Siduri's passion for the tech industry was sparked by countless dinner table discussions in her family home. Her father's interest in the future of human rights and her older brother Ninos Poli's expertise as a developer were the driving forces behind many of her ideas on how to use technology to create a better world.

Siduri graduated from Berghs School of Communication at the age of 24. She pursued her studies in "Interactive Communication", a field that focuses on new technologies and entrepreneurship. During her studies, she interned at AMV BBDO in London, where she worked closely with the Head of IP & New Ventures. At Berghs, Siduri met her partners and together they created an innovation agency named IKI IKE. At IKI IKE, they developed new digital business models and innovations for some of the biggest brands in Sweden, both as consultants and as joint ventures. Their ultimate goal was to create technology that was beneficial for their clients, consumers, and the world. Later on, IKI IKE created its own platform named Co-Atelier, a service that made drop-shipping easier for e-commerce. The platform automated and supported emerging fashion designers to sell on new markets without having to handle sales and marketing, while enabling digital platforms to become retailers without having to handle logistics.